// Project Overview

CRA Lead Automation

Client Sampoerna
Date October 2020

Advanced lead management system designed for high-volume enterprise sales workflows, featuring automated assignment and conversion tracking.


Project Identity

The CRA System is a mission-critical enterprise middleware designed to bridge the gap between internal ERP (SAP) systems and external Customs (Customs EDI) / Logistics data. Its primary role is to ensure financial compliance and operational accuracy by automating the reconciliation of Export (PEB) and Import (PIB) declarations against internal financial and material movement records.

Architectural Challenges

Decision Logic (Trade-off Analysis)


Business Impact